Overview
Modern Health requested to design a logo for their Latinx Employee Resource Group, Mi Gente.  Working alongside the Mi Gente team, I aimed to create a logo that was inclusive of all Latinx cultures while keeping the integrity of the Modern Health brand. Throughout the project, there were more than thirty concepts that were proposed until finally deciding on the rose. The final decision for the logo to be a rose was based on how Latinx cultures are known for their passion and ever-lasting love.
Moodboard
Some of the proposed logos
Some of the proposed logos
Final Logo
Final Logo

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