Overview
Due to the huge success of Wazzmatazz 2019, WiLD 94.9 planned to host another summer festival under the same name. My responsibilities were to incorporate a new yet fun style that kept the integrity of the brand. However, due to the COVID-19 pandemic, all concerts were canceled. iHeartMedia gave me permission to display my work under one condition. The line-up featured on this design has been altered from the original due to iHeartMedia's non-disclosure agreement.
Brand Guidelines
2019's Logo
2019's Logo
Updated Logo
Updated Logo
Process
The Digital Director requested for this year's design to incorporate more "Summer-y" colors that would attract best to the primary Gen-Z audience. After researching different festival styles such as Wango Tango and Y100's Summer Splash, I went with the abstract design route but aimed for a beachy-vibe. I worked alongside different department heads to address all their needs, in addition to working with outside vendors such as LiveNation to create graphics that translated well in all sizes.
Final Designs
IG Story
IG Story
Billboard
Billboard
Thumbnail Graphic for Solo Artist
Thumbnail Graphic for Solo Artist

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